ago 30th, 2010 by Sarah Newton
By Sarah Newton
It seems long gone are the days when as employers we can forget social media and how we can use it to connect with potential or new employees. However many employers are concerned about the information their employees are sharing on social media sites and there have been cases of employees been sacked for letting off steam about their job on Facebook. But is that really fair? Can we expect this digital generation not to share information and should we judge them for it?
A recent Pew research stated that Gen Y is set to continue to share information.
It looks like this is to become a very hot topic.
“Generation Y Millennials will continue their current habit of sharing large amounts of personal information online as they age, according to the recent “Future of the Internet” study from the Centre’s Internet & American Life Project and Elon University’s Imagining the Internet Centre.
Continue Reading »
Tags: Gen Y, Generation Y, Millennials, Social Identities
Posted in Artikullocks, Generation, Generation Y | 1 Comment »
ago 19th, 2010 by Sarah Newton
By Sarah Newton
We have long been fed the line that Millennials are disloyal employees who expect to work when they want and how they want, but new research could be knocking these long held myths on their head.
The Price Waterhouse Coopers ‘Millennials at work’ research looks at the opinions and expectations of over 4,200 graduates from 44 countries in relation to the future of work and their attitudes on subjects including corporate responsibility, technology, global working and reward/ incentives.
And its findings are very interesting indeed.
Continue Reading »
Tags: Artikullocks, Employees, Generation, Millennial
Posted in Artikullocks, Generation, Job, Millennial, Web | No Comments »
ago 5th, 2010 by Guest Blogger
By Aart Bontekoning and Marieke Grondstra
“Millennials Won’t Change Work; Work Will Change Millennials” is the title of a recent article of Andrew McAfee in Harvard Business Review. This started a lively discussion and I want to share our command to this issue.
Last 10 years our PhD and complementary research was focused on the impact of new generations on the organizational culture in Dutch companies. Desk research – studies of generation literature of the last two centuries – taught us that we create generations for one survival reason only: to stimulate the evolution of social systems, such as companies.
Research in approximately one hundred Dutch companies found that the Pragmatic Generation (1970-1985) lost working energy and enthusiasm when they were ‘forced’, by the older generations, to cope with ways of working which they instinctively considered to be old-fashioned. The focus of this specific generation is on speeding up learning processes while working, and restyling other conducts such as decision-making.
Continue Reading »
Tags: Aart Bontekoning, generations, Marieke Grondstra, Millennials
Posted in Generation, Millennial | No Comments »
jul 23rd, 2010 by Guest Blogger
By Blake Sunshine*
The hardest part about growing up is figuring out what you want. For a lot of Gen-Y’s this means deciding what to do after graduation. But even years after graduation, the journey of knowing what you want never seems to end. Figuring out what you want is hard, but it becomes so much easier if you allow yourself to be honest about your journey.
When the Lakers won the final game of the NBA championship, Ron Artest thanked his doctor and his psychiatrist. “Thank you so much,” Artest said, “There’s so much commotion going in the playoffs. She helped me relax.”
Continue Reading »
Tags: Blake Sunshine, Gen Y, Ron Artest
Posted in Generation Y, Millennial | No Comments »
jul 19th, 2010 by Guest Blogger
By Carol Phillips*
At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is discretionary. Yet economic clout is only the most rudimentary reason marketers should be paying attention to this cohort. Young adults today have greater influence on consumer behavior than their enormous spending power even suggests.
Continue Reading »
Tags: Marketing, Millennials, trends
Posted in Generation, Generation Y, Marketing, Millennial, Technology | No Comments »
jul 15th, 2010 by Sarah Newton
By Sarah Newton
I do think when it comes to managing Gen Y we are missing a trick.
We talk a lot about how Generation Y are good at asking for what they want and fantastic and speaking up, putting their work-life balance at the centre of what they do, all of which I think are great attributes. However we don’t take enough advantage I think of their fairness attitude. Most employers find them very difficult to manage, purely due to their inability to get Gen Y to sometimes share another point of view, which I think is a youth thing rather than a Gen Y thing.
Continue Reading »
Tags: Gen Y, Millennials
Posted in Artikullocks, Generation, Generation Y | 2 Comments »
jul 13th, 2010 by Guest Blogger
By Carol Phillips*
Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future. Coming of age in an era of massive financial uncertainty, they may even come to be known as “Gen Frugal”.
That’s good news for community banks and credit unions which are all about helping moderate income people responsibly manage their own money.
Last week I was interviewed by Myriam DiGiovanni of the Credit Union Times. She wrote an article titled “Forget the Cool Factor, Focus on Millennials’ Needs” based on our talk. Here the full article (bold face mine):
Continue Reading »
Tags: Financial Services, Gen Y, Generation, Generation Y, Millennials
Posted in Generation, Generation Y, Millennial, Web | No Comments »
jul 6th, 2010 by Sarah Newton
By Sarah Newton
As England comes home defeated from the World Cup, it becomes so obvious that there is lack of good talent coming up through the ranks of sport in the UK and it seems that this skill shortage is hitting hard.
My eyes were recently drawn to an article in Construction Manager (my hubby is in the field) entitled, “Industry is storing up trouble over skills shortage, reveals CIOB survey.” http://www.ciob.org.uk/resources/research
This survey reveals that the industry is laying the groundwork for an on-going skills crisis. A third of respondents said that the recession had resulted in reduction in graduates at their firms, while 20.3% said it had stopped altogether, with 32.9% saying that apprenticeships were down and 17.5% stating that they had stopped apprenticeships altogether.
Continue Reading »
Tags: Gen Y, Graduation, Students, University
Posted in Artikullocks, Education, Generation, Generation Y | No Comments »
jun 29th, 2010 by Sarah Newton
By Sarah Newton
This is a post that I have wanted to write for so long and no, I haven’t been procrastinating, I just needed to get an inside ticket, so to speak.
In the UK there are a few amazing companies that have been started by Gen X ( of Gen Jones for those of you who are into generations in a big way) that are walking and living examples of how to run companies that Generation Y want to work for. However, there is no company that has done it better then the guys at Innocent Drinks. I have already talked about this company before. They are living, breathing examples of building a business based on real values through and through and Gen Y fall over themselves to get a slice of the Innocent pie. Richard Reed, Adam Balloon, Jon Wright, now 36, started their business in 1998 with a clear goal to get fresh healthy drinks out to the public, and they did it in a very quirky way.
I have always had a sneaky suspicion that these wonderful, rebellious, middle class Gen Xs, determined to do everything a different way, had built a company that not only appealed to but valued Generation Y’s qualities and that they had managed to build something quite unique, a company that values above all else its young employees. However, this was all just hearsay; I needed to see for myself, so after a few years of trying I finally managed to get a ticket to their AGM (a grown up meeting) where I, along with loads of other people, spent the day with the crew at Innocent.
Continue Reading »
Tags: Gen Y, Generation, Generation Y, Millennials
Posted in Artikullocks, Generation, Generation Y, Millennial | No Comments »
jun 22nd, 2010 by Guest Blogger
By Carol Phillips*
The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’.
Keeping Gen Y’s attention in an environment defined by distraction requires being ‘interesting’.
Gen Y blogger, Meg Roberts, wrote an article titled “How I would market to myself’ in which she offers this advice:
“Focus on adding value rather than overloading on content. The best way to ensure we’re listening to your messages is to make them relevant to us. Learn why we’re in a given community, whether it’s Facebook or Twitter or an iPhone app, and speak to us without severely interrupting what we’re doing .”
Note the words “without severely interrupting”. When creating messages for Millennials, it’s important to ask whether or not the message meet the test of whether it’s worth interrupting.
Continue Reading »
Tags: Engage, GenY, Marketing, Millennials
Posted in Generation, Generation Y, Marketing, Millennial | 1 Comment »
